Friday, September 17, 2010
Week 3- Barnes and Noble to Increase e-book sales
In class we have talked about how Barnes and Noble is struggling as Amazon continues to grow. In the article "Barnes & Noble Expects $1B in Digital Book Sales By 2013", it seems that B&N is working to expand its e-books area. This seems like a good strategic move for B&N as their profits continue to fall and the demand for e-books and the popularity Kindle continues to grow. However, I just don't understand people's infatuation with reading a book from a computer screen. I enjoy sitting down with a good book that I touch and flip the pages or having a textbook I can highlight and make notes in. While the idea of paying 50% less for textbooks is appealing, I'm just not sure e-books is for me. As we continue to move to an electronic world, are we also moving to a world without pens and paper? Will we eventually enter an era where paper books and writing by hand is obsolete? Will our children feel the same way about paper books as we do about typewriters? While I understand B&N's move to the world of e-books, I also hope we do not loose the option to have paper books.
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