Google Add another Service

According to the article Google Adds Offline Inventory Data to Product Search, Google is adding yet another feature in improve its search engine.  Google will now implement technology to search for "brick and mortar" companies.  We learned in class this means the company has both online and offline presence.  The search engine will now tell you what local store the product you are searching for can be found, as well as showing you where it can be found online.  This will definitely make Christmas shopping easier, especially for those who are not comfortable making purchases online  This feature will allow you to easily find a store close by to purchase the item.